Matt McCaig

As a marketing coordinator for MacKenzie, Matt collaborates closely with the Marketing Director and team of Marketing Specialists to drive impactful marketing initiatives that support the company’s sales and leasing objectives. In his role, Matt provides daily support in creating collateral, presentations, and proposals that align with brand standards and engage target audiences. He is also responsible for managing listing content, assisting in social media campaign coordination, overseeing CRM updates, providing website support, and facilitating event logistics to enhance the firm’s visibility and reach.

Before joining MacKenzie, Matt honed his creative and strategic marketing skills as a graphic designer for a restaurant supply company. There, he played a key role in content creation, brand design, and the execution of email marketing campaigns. His ability to produce visually compelling materials and maintain cohesive branding across digital platforms has been integral to his success in marketing.

Matt earned his Bachelor of Science in Communication from the University of Tennessee, Knoxville, with a major in advertising and a minor in business administration. His background in advertising and design, combined with his hands-on experience in brand management and content development, makes him a valuable asset to the MacKenzie marketing team.