Katy Hayes

Marketing Director
Brokerage

Overview

Katy Hayes joined MacKenzie Ventures, LLC in 2004 and, since 2013, has functioned as Marketing Director for the group’s six operating divisions addressing all real estate asset classes and services. In her capacity, Hayes oversees a marketing and administrative team of seven, and is responsible for all corporate marketing, communications, graphic design, and public relations initiatives targeting internal and external audiences and related stakeholders.

Her responsibilities include developing and executing compelling strategies to promote and maintain the corporate brand and messaging, identify market opportunities, and oversee the in-house production of all marketing collateral, presentations, proposals, and advertising materials. Hayes also directs the company’s social media and digital presence, manages MacKenzie’s digital assets including maintaining the corporate website, and plans and executes all special event programming. She works directly with Broker Partners to design and implement targeted sales and leasing programs for specific projects.

Prior to joining MacKenzie, Hayes worked in CBRE’s marketing division. She earned a Bachelor of Science degree in Business Administration, with a Marketing concentration, from Towson University. She is a licensed real estate agent in the State of Maryland.

Katy Hayes